Your Digital Doorstep: Why Your Website Matters in Home Care

What does your site say about your agency?

When I get an initial call from an agency owner, the first thing I do? I dive into their online presence: website, reviews, the whole shebang. Today, I spoke with a guy with a great spirit, who is super nice, but what about his website? A complete train wreck.

We're talking broken links, outdated contact info, a blog section gathering dust for three years, and social media? Non-existent. But the real kicker? Every photo was ripped straight from Google Images, some even from other home care agencies.

After seeing as many sites as I have, you start recognizing those generic scrub outfits, the telltale signs of stock photos from franchises or independents. It was a marketing hodgepodge that would make any potential client hit "back" faster than you can say "elder care."

And then, I saw it: the main landing page image, plastered with Dreamstime watermarks.

Listen, you cannot do that. It screams unprofessionalism. It looks cheap. It tells potential clients you don't care enough to do it right.

Your images should be authentic. They should show your staff, your community, or at the very least, professionally sourced photos that reflect your brand. If you're using client photos, make sure you have the proper releases.

In this fiercely competitive market, your first impression is often your only impression. You've got seconds to grab someone's attention. A poorly designed website, filled with stolen images and outdated information, isn't going to cut it.

Invest in a professional designer. Create a website that speaks to your care services, that's inviting, and that builds trust. It's not just about looking pretty; it's about showing families you're a serious, reliable provider.

Need a second opinion? Need a Tweak? I will gladly take a peek.

Let me know how I can assist.